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Founders Story Founders Story

The only thing we love more than a good pair of sneakers is a good story – and this one is a tale of two lovers who left home in Argentina on a wing and a prayer, with an idea that would change the world of sneakers forever.

Mariquel Waingarten and Gastón Frydlewski love sneakers but hate shoelaces. Those pieces of string just get in the way. So when Gastón told Mariquel his idea for HICKIES lacing system, she recognized the touch of genius. They developed the concept further and set up a Kickstarter campaign to see if the rest of the world was ready for HICKIES lacing system. Their Kickstarter campaign surpassed their wildest dreams and raising 600% more than their original goal. Life started moving fast for Gastón and Mariquel: in less than a year they quit their day jobs, got married, and moved to New York City to set up the company HICKIES. You could say they lived happily ever after – HICKIES lacing system is the next level for the sneaker game, but just the beginning of what this pair will achieve.


The only thing we love more than a good pair of sneakers is a good story – and this one is a tale of two lovers who left home in Argentina on a wing and a prayer, with an idea that would change the world of sneakers forever.



Our Products

Sneaker design moves fast, but one thing always holds it back: shoelaces. We believe the slackness of shoelaces has no place in today’s footwear designs – worse yet, they actually represent a hindrance to every athlete. We’re proud to present a step up for sneakers that’s worthy of the 21st century.



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HICKIES Team



Press Reviews


  • Not only do they never come untied, but they’re stretchy enough to turn any shoes into slip-ons, yet stiff enough to keep your shoes secure.
  • Ditch those laces and turn your kicks into slip-ons.
  • No sitting down required, no holding up the line, no knots in laces and no sweat. Two thumbs up.
  • Hickies turns your sneakers into slip-on shoes. Say goodbye to shoe-laces. I am sure my 6 year old would approve.
  • What I'm preaching is for a product that speaks to greater lengths of who you are, your favorite color, even the way you tie your shoe.
  • They’re durable rubber fasteners that fit any shoe to turn them into slip-ons.
  • Make your sneakers look great and don't waste a second of your summer trying your shoes with HICKIES elastic lacing system.
  • I decided to spice it up with a pop of the maroon, featuring the gold-tinted Hickies.