HICKIES laces proved to be a perfect fit for the team at Brooklyn Beast, New York City's first training facility where Parkour, Capoeira, and Dance are taught and performed. We share a similar vision of inspiring, engaging, and educating the world about fitness and well-being— so the collaboration was amazing. It happened like this: we asked a set of members to perform their regular fitness routines wearing HICKIES laces, to see how well they withstood the pressures of a majorly acrobatic workout. Energy and passion were rife. And most importantly, their sneakers remained snug and secure through running, jumping, flipping, and twisting, high into the sky.
Posted by Mariquel Waingarten on