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Brooklyn Beast

Posted by Mariquel Waingarten on

HICKIES laces proved to be a perfect fit for the team at Brooklyn Beast, New York City's first training facility where Parkour, Capoeira, and Dance are taught and performed. We share a similar vision of inspiring, engaging, and educating the world about fitness and well-being— so the collaboration was amazing. It happened like this: we asked a set of members to perform their regular fitness routines wearing HICKIES laces, to see how well they withstood the pressures of a majorly acrobatic workout. Energy and passion were rife. And most importantly, their sneakers remained snug and secure through running, jumping, flipping, and twisting, high into the sky.


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